Post by burnnotice on Mar 19, 2014 2:23:23 GMT -5
It seems FB chooses which ads they display based off of your interests...it seems even posts you or a friend make on your page etc. are fair game. I had the same thing happen to me. I was talking about flat irons for hair or something one day and then an ad popped up on the side of my page for designer flat irons and other related products...
Source
Recently I spotted an ad for “Free Baby Samples” on my Facebook home page…excuse me? I don’t have children and certainly don’t have anything on my profile about babies. But WAIT. A friend DID post something on my wall… There’s the culprit. So even though Facebook isn’t instantly deploying ads targeted to our latest status update, it does seem to be displaying ads according to what we share or our friends share on our Walls.
Facebook is somewhat elusive about what their ads actually pull from for ad targeting. From the Facebook Advertising Reach & Targeting info page: A profile is a dynamic environment where people express themselves by sharing:
what they’re doing at that moment in a status update
their birthday, occupation, all-time-favorite band, movies, TV shows and other interests in the Info tab.
their age, workplace, interests
relationship status
We capture that information and share it with you in aggregate so your ad can reach the right audience. For an advertiser, profile data is a unique opportunity to reach customers like never before.
What exactly is “that information” though – is it all of it? – including what friends share on our walls? In this case it seems so.
what they’re doing at that moment in a status update
their birthday, occupation, all-time-favorite band, movies, TV shows and other interests in the Info tab.
their age, workplace, interests
relationship status
We capture that information and share it with you in aggregate so your ad can reach the right audience. For an advertiser, profile data is a unique opportunity to reach customers like never before.
What exactly is “that information” though – is it all of it? – including what friends share on our walls? In this case it seems so.